Brand Manager (m/w)

Region Zürich

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Position
The Brand Manager drives the annual marketing plan and ensures achievement of the objectives set by the brand strategy. Lead the creation and development of new product launches and existing ones, as well as related launching activities.

Responsibilities:
- Develops marketing strategies and tactics for existing and new products
- Introduces new products and develops new lines to address marketing opportunities, based on market trends and competitors’ best practices
- Defines concept, name, positioning of novelties aligned with brand’s strategies and equity
- Initiates and leads packaging development in collaboration with the purchasing department
- Develops, manages, and executes marketing programs and point of sale marketing tools
- Responsible for ongoing brand and activities performance and analysis. Provides recommendations for changes and improvements
- Analyses market trends, potential consumer’s needs and competitive brand users. Generates new ways of thinking and ideas to nourish the brands territories
- Together with the sales team, ensures efficient products and marketing activities implementation and follow up
- Develops and manages brand budget within corporate processes and procedures
- Participates in key customers and sales presentations
- Leads internal and external marketing resources to develop new products and execute Marketing activities
- Creates, develops and implement new themes / promotional concepts at retail (windows, in-store podiums, consumer incentives)
- Leads digital marketing activities and provide marketing content to the digital team and follow timelines and budget
- Coordinates with the countries the implementation of digital marketing and retail marketing activities and monitor results
- Ensures a smooth and efficient working relationship with our license partner



Erfahrung
- 4 to 5 years of experience in marketing development, retail marketing competencies is a plus
- Bachelors or university degree
- Experience in the Cosmetic & Fragrance field
- Creative, imaginative, high sensitivity to trends
- Motivated and passionate
- Strategic agility
- Integrity and trust
- Learning on the fly
- Strong coordination skills
- Team Player
- Deadline-oriented
- Flexible and open to changing environments
- Ability to work independently
- Bilingual German and English, French is a plus
- Good PC skills and familiar with Word, Excel, PowerPoint, etc.

We offer:
- An attractive business environment and working atmosphere in the heart of Zurich
- Varied and independent work in a dynamic international environment



Region Zürich

Anstellungsart

  • Festanstellung

Referenznummer

D96282

Ihre Ansprechperson

Marcel Derungs
Tel. +41 62 824 66 24